I love week 1! Why? Because it means you are on your way to starting the business of your dreams. In this crucial first week, you will be focusing on the foundation of any business… YOU!

I’ll guide you through vision and goal setting exercises, help you define your entrepreneurial style, and reveal unknown secrets to starting a business with little to no money.

It’s a week of personal enrichment, helping you to define (or redefine) yourself as a business owner while getting you prepared to make the most of the remaining weeks.

Week 1 Goals:
Self-Growth, Base Building, Self-Reflection

In Week 2 we shift gears to focusing on the main event, YOUR BUSINESS IDEA!

Some of you already have ideas, which is great! If not, don't worry we'll help you come up with one. No matter where you, this week is less about the idea, and more about self-validation. Or to put more bluntly, will the idea ACTUALLY WORK FOR YOU! How do we do this?

I'll take you through an approach to discover YOUR unique 'idea profile'. We then use it to confirm if your idea is a fit for the market but, even more important, a fit for YOU! It's crucial you are passionate about your idea, and we'll use this week to discover that truth together.

Week 2 Goals:
Idea Creation, Idea Profile, Self-Validation

In Week 3 we take the work we’ve done with idea feasibility, and supercharge it by defining market demand. We’ll show you professional techniques used to research competition and define your business USP's (Unique Selling Points).

All this culminates with my unique approach to defining who your customer is. It's a VERY COMMON mistake for entrepreneurs to lack focus on customer profiles, which often leads to failure.

But that WILL NOT BE YOU as you cruise into week 3 knowing who your customer avatars are and well on your path to owning a customer-centric business.

Week 3 Goals:
Unique Selling Points, Customer Avatars, Feasibility

I like to think of Week 4 as the “it’s getting real moment”. Honestly, I get goosebumps thinking about my previous business launches and my equivalent “Week 4” moments!

This is the week where you will really start elevating much of your previous work into concrete action. You will identify your minimum viable product (MVP), create an elevator pitch, and officially test your idea and gather feedback.

It’s SO exciting and it’s going to start feeling VERY real (in a good way!) as your idea begins to transform into the making of a great business.

Week 4 Goals:
Idea Creation, Base Building, Self-Reflection

Week 5 is all about finalizing crucial aspects of your business and bringing it all together to make it official!

I’m talking about running financial models, building your brand, and putting together a team. Now is a good time to take a deep breath and know we are here to support you.

These topics always seem incredibly complex and challenging to early entrepreneurs, but the reality is they don’t have to be. I’m going to give you an easy to follow formula I’ve used across all my business endeavors to bring clarity to otherwise confusing material.

Week 5 Goals:
Idea Creation, Base Building, Self-Reflection

And like that you've made it! It's week 6, only 1 Week away from starting your business!

In this last week, we're going to focus on marketing & customer acquisition -- the part where your business starts to come to life with sales!

We’ll cover messaging, pricing, social media marketing, advertising, and customer relationship management for the long haul.

Week 6 Goals:
Idea Creation, Base Building, Self-Reflection